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MANSCAPED® Launches in MediaMarkt: Premium Grooming Now Available in Germany

Author

Slice of Retail Team
November 18, 2024

Key Highlights:

  • MANSCAPED® partners with MediaMarkt, the leading electronics retailer in Europe, for its first brick-and-mortar presence in the DACH region.

  • Branded displays in 40 stores across Germany and availability online at MediaMarkt.de.

  • Exclusive offerings include the Lawn Mower® 5.0 Ultra Essentials Kit, Beard Hedger® Essentials Kit, Dome Shaver™, and more.

Source: Business Wire

Notable Quote:

❝

"MediaMarkt’s dedication to innovation and customer satisfaction reflects our mission to deliver high-quality grooming solutions at accessible prices. Partnering with Europe’s top electronics retailer enables us to broaden our reach and provide more consumers access to our expertly crafted products as we work to revolutionize men’s grooming worldwide."

Catherine Cronin, Vice President of Retail at MANSCAPED

Our Take:

MANSCAPED’s strategic partnership with MediaMarkt marks a significant milestone in its global expansion. By entering the brick-and-mortar retail space in the DACH region, the brand extends its reach to a discerning audience. With curated offerings such as the Lawn Mower® 5.0 Ultra Essentials Kit and the Beard Hedger® Essentials Kit, MANSCAPED positions itself as a premier destination for men’s grooming solutions. This collaboration not only enhances the brand’s visibility but also underscores its commitment to delivering innovative, high-quality grooming products to a broader consumer base.