Key Highlights:

• New Keha 663 and Keha Asian Fit 664 for fishing enthusiasts.

• Anti-fog technology with vent openings and sweat channels.

• PolarizedPlus2 lens technology blocks glare and enhances colors.

• Wavy Pattern design for grip, comfort, and ocean-inspired style.

• Prescription and reader add power options available for convenience.

Source: Business Wire

Notable Quotes:

Our Take:

With the introduction of Keha 663 and its Asian Fit 664 counterpart, Maui Jim ventures into high-performance, activity-specific eyewear, catering to anglers seeking clear, stable vision on the water. Keha’s blend of advanced PolarizedPlus2 lens technology and practical features such as anti-fog vents, moisture-reducing channels, and reader add power options address critical needs for water visibility and eye comfort, especially during long hours outdoors. This release is likely to attract a devoted following among fishing enthusiasts, thanks to its design that seamlessly integrates durability, functionality, and Maui Jim's signature vibrant visual clarity.