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NielsenIQ Expands Convenience Channel Offering with Enhanced POS Data
Slice of Retail Team
October 09, 2024
Key Highlights:
NielsenIQ expands its Convenience Channel offering with enhanced POS data for food and beverage services.
First-to-market data on trip-driving fresh categories, including fountain drinks and made-to-order food.
Geographical insights extended across all 48 continental U.S. states for localized performance tracking.
NIQ doubles representation of independent retailers, offering a comprehensive market view.
Source: Business Wire
Notable Quotes:
“Gaining access to what’s driving the growth in Food Service, why, and where is a huge advantage for manufacturers and retailers looking to develop and differentiate the category, drive traffic, and meet a growing customer need.”
“We are committed to providing the most complete and clear understanding of convenience in 2025.”
Our Take:
NielsenIQ's latest enhancements to its Convenience Channel offering are game-changing for the industry. By pioneering the first POS data for fresh categories like made-to-order food and expanding geographic data coverage, NIQ positions itself as a critical resource for manufacturers and retailers aiming to thrive in the competitive convenience store landscape. As consumer preferences shift, especially towards convenience-driven food services, this advanced data will enable businesses to make informed decisions, optimize their product offerings, and boost their market positioning. The enhanced insights offer a strategic advantage in understanding key growth areas, making this a pivotal development for the industry.