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Nike and NFL Extend Partnership to Shape Football’s Future
Slice of Retail Team
December 12, 2024
Key Highlights:
Nike and the NFL extend their partnership for another 10 years, beginning in 2023.
Focus on global football growth, player safety, and youth development.
Innovative product solutions tailored to NFL players' needs.
Commitment to grassroots and collegiate football programs.
Engaging fans with storytelling and marketing initiatives.
Source: Business Wire
Notable Quotes:
“Nike has been an invaluable partner since 2012 and we couldn’t be more excited to have them onboard for years to come.”
“This partnership renewal is a testament to the strength and success of our collaboration with the NFL.”
Our Take:
The 10-year extension of Nike’s partnership with the NFL marks a pivotal moment for the sport, focusing on holistic development across all levels of football. By leveraging Nike's innovative prowess and research expertise, the collaboration aims to revolutionize player safety and performance. Furthermore, the emphasis on youth development and global expansion ensures that the sport remains inclusive and sustainable. This renewed agreement is not only a win for the NFL and Nike but also for players, fans, and the future of football.