NikeSKIMS: The Future of Fitness and Style

Author

Slice of Retail Team
February 21, 2025

Key Highlights:

  • Nike and SKIMS team up to redefine fitness apparel with innovation and inclusivity.

  • First NikeSKIMS collection debuts this spring, with a global rollout in 2026.

  • Performance meets style, offering sculpting, flattering, and functional designs.

  • Extended sizing ensures accessibility for all women athletes.

  • Nike Sport Research Lab insights drive women-specific innovation.

Source: Direct

Notable Quotes:

❝

“This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation.”

Heidi O’Neill, President of Consumer, Product & Brand at Nike
❝

“By partnering with Nike, the undisputed leader in athletic performance and innovation, we’re poised to create a new standard in the activewear market.”

Jens Grede, Co-Founder & CEO at SKIMS
❝

“Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women.”

Kim Kardashian, Co-Founder & Chief Creative Officer at SKIMS

Why This Matters:

NikeSKIMS is more than just a collaboration—it's a game-changer in the global activewear industry. By combining Nike’s cutting-edge sport innovation with SKIMS' inclusive, body-sculpting designs, the new brand is set to revolutionize how women experience fitness and style. With an emphasis on performance, confidence, and self-expression, NikeSKIMS is leading the charge in making fitness apparel more accessible, flattering, and empowering for all women.