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Perfect Moment to Open First SoHo Retail Store This October
Slice of Retail Team
September 25, 2024
Key Highlights:
Perfect Moment opens its first retail store in SoHo this October at 42 Crosby Street.
Launching the AW24 collection featuring the Aurora Ski Pant and Polar Flare Jacket.
The store will feature a blend of heritage design and forward-thinking fashion.
Seasonal store to remain open through the winter ski and holiday shopping season.
Source: Business Wire
Notable Quote:
Our SoHo store marks a pivotal transition for Perfect Moment, enabling us for the first time to engage directly with our New York community. The store will embody our commitment to innovation, blending our iconic heritage with forward-thinking style to create an experience that resonates with the local community."
Our Take:
The opening of Perfect Moment’s first store in SoHo is a strategic move that highlights the brand's growing influence in the luxury skiwear market. This foray into bricks-and-mortar retail represents a bold step in expanding its physical presence, following significant eCommerce success. By situating the store in one of New York's most renowned shopping districts, Perfect Moment aims to cement its foothold in a highly competitive fashion landscape while offering a highly curated, immersive shopping experience aligned with its brand values of luxury and performance. This could serve as a testing ground for future permanent locations globally