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Picadeli and Digimarc Partner to Combat Retail Shrink
Slice of Retail Team
December 05, 2024
Key Highlights:
Picadeli and Digimarc unite to fight retail shrink and food fraud in the fresh and prepared foods sector.
Digital watermarks integrated into Picadeli packaging ensure accurate self-checkout and reduce PLU fraud.
Technology protects product data and ensures pricing accuracy, enhancing customer experience.
Collaboration aligns with Picadeli’s mission to innovate and scale fresh, healthy meals via AI-powered Salad Bars.
Source: Business Wire
Notable Quotes:
“As Picadeli scales fresh meals via its AI-powered Salad Bar across the U.S., we’re committed to helping our retail partners eliminate shrink.”
“Together, we are not only reducing retail shrink but also enhancing the overall self-checkout experience for both retailers and consumers.”
Our Take:
The strategic partnership between Picadeli and Digimarc exemplifies how technology can address persistent challenges in the retail space, particularly in high-shrink areas like self-checkout. By embedding invisible digital watermarks into packaging, retailers gain a robust tool to combat PLU fraud and protect profitability without disrupting the customer experience. This innovative solution highlights the growing convergence of technology and retail operations, setting a new standard for efficiency and security in the fresh foods sector. The collaboration positions both companies as leaders in their respective markets, driving impactful change through cutting-edge technology.