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  • Platter Raises $1.6M to Streamline Ecommerce Storefronts

Platter Raises $1.6M to Streamline Ecommerce Storefronts

Key Highlights:

  • Platter raises $1.6M in pre-seed funding led by Animal Capital, with support from Visionary Ventures and ecommerce veterans.

  • Launches Platter+ app on Shopify, enabling brands to easily add upsells, cross-sells, and social proof.

  • Drastically reduces storefront build time and cost, making high-performance ecommerce sites more accessible.

  • Flat-fee pricing model ensures cost efficiency, unlike competitors’ variable pricing structures.

  • Works with over 150 ecommerce brands, including Neuro, Every Man Jack, and Ministry of Supply.

Source: Business Wire

Notable Quotes:

“Ben Sharf and the Platter team have thoughtfully created a holistic product offering for ecommerce businesses that makes it simpler, easier, and more intuitive to manage your storefront and maximize profitability.”

Marshall Sandman, Managing Partner at Animal Capital

“Brands that accessed venture funding are now seeing those sources dry up, while software vendors and agencies with high fees are facing increased resistance from brands focused on profitability.”

Kieran Derfus, Co-founder at Platter

"By productizing parts of a service-heavy process, we can offer cost-effective solutions without compromising quality."

Ben Sharf, Co-founder at Platter

Why This Matters:

As ecommerce brands face profitability challenges in a shifting economic climate, Platter is positioned to offer a more cost-effective and scalable solution for building and optimizing Shopify storefronts. With its new Platter+ app and a transparent pricing model, Platter empowers brands to maximize revenue while minimizing operational complexity. This funding will enable further product innovation and expansion, reinforcing Platter’s role as a go-to solution for high-growth ecommerce brands.