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PRCP Launches 'M-All Hands on Deck' to Aid Disaster Relief
Slice of Retail Team
October 10, 2024
Key Highlights:
Pacific Retail Capital Partners launches 'M-All Hands on Deck' for disaster relief.
Focused on aiding communities affected by Hurricanes Helene and Milton.
Crabtree Valley Mall leads the inaugural activation with events and fundraising.
Proceeds benefit widely-respected humanitarian organizations.
Campaign runs through the 2024 holiday season with a range of activities.
Source: Business Wire
Notable Quote:
“As a community-centric organization, it is ingrained in our DNA to do all we can for those we serve, and when catastrophic events like Hurricanes Helene and Milton come along and alter life as we know it, our hearts truly ache. Especially in challenging periods like this, where devastation, loss of life, and destruction are insurmountable, we have an obligation to help our communities rebuild and return to a sense of normalcy as quickly as possible.”
Our Take:
PRCP’s 'M-All Hands on Deck' campaign represents a significant effort to rally support for communities devastated by recent natural disasters. With a strategic focus on Hurricane Helene’s aftermath and preparations for Hurricane Milton’s impact, PRCP is leveraging its resources and influence, notably through Crabtree Valley Mall’s targeted events, to drive relief efforts. The campaign’s community-driven approach aligns with PRCP’s core values, demonstrating how corporate responsibility can intersect with effective disaster relief, fostering resilience and recovery during critical times.