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Primark Signs Lease for First Manhattan Store in Herald Square
Slice of Retail Team
October 16, 2024
Key Highlights:
Primark signs lease for first Manhattan store at 150 W 34th Street, Herald Square.
54,000 sq. ft. flagship store will feature affordable fashion, homewares, and beauty across four floors.
Located near Penn Station, the most trafficked train station in the US, providing access to millions of commuters.
The new store supports Primark’s ongoing US expansion, with 27 stores currently open.
Source: PR Newswire
Notable Quotes:
"Opening a location in the epicenter of US fashion is going to be an exciting milestone for Primark US."
"We are excited for Primark to open its first Manhattan location in this vibrant neighborhood."
Our Take:
Primark’s entry into Manhattan's Herald Square marks a pivotal moment in its US expansion strategy. With a prime location across from Penn Station, the store is set to capture immense foot traffic from commuters and tourists alike. Primark’s affordable, high-quality offerings make it a perfect addition to the transforming PENN DISTRICT, as the area emerges as a premier retail and lifestyle destination in New York City. This flagship store could serve as a cornerstone for Primark’s growth ambitions, solidifying its position in the competitive US market while providing accessible fashion to a broader audience.