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Princess Polly Expands U.S. Presence with NYC SoHo Store

Author

Slice of Retail Team
November 04, 2024

Key Highlights:

  • Princess Polly to open 8,000 sq. ft. store in SoHo, NYC in early 2025.

  • Features include over 5,000 styles, Instagrammable spaces, and a photo booth.

  • New York launch aligns with U.S. expansion across major cities.

  • Aims to deepen engagement with Gen Z community on the East Coast.

Source: Business Wire

Notable Quote:

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"We’ve listened closely to our U.S. customers and know there is appetite for more Princess Polly stores, so we’re thrilled to put Princess Polly on the map in one of the biggest and most exciting cities in the world. This milestone SoHo location represents the next chapter in Princess Polly's evolution as we continue to blend digital innovation with immersive retail experiences that resonate with our Gen Z and millennial community."

Eirin Bryett, co-CEO at Princess Polly

Our Take:

The upcoming Princess Polly store in SoHo marks a major move for a.k.a. Brands’ physical retail strategy, bringing a digital-native brand directly to New York’s trendsetting audience. With immersive, social media-ready store features like photo booths and curated decor, Princess Polly is tailoring its retail approach to a Gen Z demographic that values both experience and convenience. Following a wave of recent store openings across key U.S. locations, this expansion underscores Princess Polly’s commitment to cultivating brand loyalty and accessibility, bridging its robust online presence with a tactile shopping experience in one of the world's fashion capitals.