- Slice of Retail
- Posts
- PVH Corp. Appoints Fredrik Olsson as CEO of PVH EMEA
PVH Corp. Appoints Fredrik Olsson as CEO of PVH EMEA
Slice of Retail Team
September 09, 2024
Key Highlights:
Fredrik Olsson named CEO of PVH EMEA, starting in Q4 2024.
Olsson has extensive experience from Max Fashion and H&M Group.
Stefan Larsson praises Olsson’s track record in driving profitable growth.
David Savman thanked for his leadership as interim CEO of PVH Europe.
Olsson to be based at PVH's EMEA regional headquarters in Amsterdam.
Source (Business Wire)
Notable Quotes:
“Fredrik is a unique leader in our sector with a high-performance track record of driving consistent, profitable, brand-accretive growth across multiple markets globally.”
“I am thrilled to be joining PVH during this pivotal time, as the company continues to make important progress on its long-term, brand-building growth strategy, the PVH+ Plan.”
Our Take:
Fredrik Olsson's appointment as CEO of PVH EMEA is a strategic move, reflecting PVH Corp's commitment to accelerating its global growth trajectory. With Olsson’s extensive experience in international expansion, digital transformation, and business leadership at both Max Fashion and H&M, his leadership promises to enhance PVH’s presence in the EMEA region. His proven track record of delivering profitable growth, particularly in competitive markets, aligns with PVH’s vision to elevate its iconic brands, Calvin Klein and Tommy Hilfiger, to new heights globally.