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Pvolve and Vuori Expand Partnership with Nationwide Tour and Exclusive Apparel

Author

Slice of Retail Team
August 21, 2024

Key Highlights:

  • Pvolve and Vuori launch a North American tour spanning 17 events across 16 studios.

  • Exclusive Pvolve-branded Vuori products available in select studios.

  • Tour participants receive a Vuori BlissBlend™ set, refreshments, and floral arrangements.

Source (Business Wire)

Notable Quote:

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“We are thrilled to expand our partnership with Vuori, beginning with a tour across North America this fall. Our members will enjoy exclusive access to Vuori's apparel and engaging events in our studios. This collaboration unites our communities, inspiring healthy, active lives.”

Julie Cartwright, President at Pvolve

Our Take:

The Pvolve x Vuori collaboration is a strategic move that further strengthens both brands in the competitive fitness and activewear markets. By offering exclusive apparel and events, Pvolve enhances member engagement, while Vuori gains visibility in a targeted, health-conscious community. This partnership, combined with Pvolve’s rapid expansion and high-profile affiliations, positions both brands for significant growth in the wellness industry.