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Quad and Swiftly Partner to Enhance In-Store Shopping Experience

Author

Slice of Retail Team
June 26, 2024

Key Highlights:

  • Quad partners with Swiftly to enhance in-store retail media.

  • In-Store Connect integrates digital commerce into physical stores.

  • Quad leverages Swiftly's technology for a seamless omnichannel experience.

  • Collaboration aims to increase consumer engagement and loyalty.

  • First deployment with The Save Mart Companies.

Source (Direct)

Notable Quotes:

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"With In-Store Connect, Quad is at the forefront of this trend, and Swiftly's singularly in-depth understanding of the ecosystem is aligned with our focus of continuously enhancing the in-store shopping experience."

Eric Ashworth, President at Quad Agency Solutions and Executive Vice President of Product & Market Strategy at Quad/Graphics, Inc
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"Our innovative technology platform combined with proven solutions to reach valuable consumers at the point of purchase to drive effective, measurable outcomes made us the perfect partner for Quad."

Henry Kim, Chief Executive Officer at Swiftly

Our Take:

Quad's strategic partnership with Swiftly underscores a significant shift in retail dynamics, leveraging advanced digital technology to enrich the in-store shopping experience. By integrating Swiftly's platform with Quad's In-Store Connect, the collaboration aims to create a seamless blend of online and offline shopping, meeting the evolving demands of today's consumers. This move is poised to not only enhance consumer engagement but also provide retailers with valuable insights to drive sales and loyalty. The deployment with The Save Mart Companies marks a critical first step in revolutionizing the retail media landscape.