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Qurate Retail Group Reshapes Strategy for Live Social Shopping Growth
Slice of Retail Team
January 31, 2025
Key Highlights:
Qurate Retail Group restructures to focus on live social shopping.
QVC US and HSN operations consolidated at Studio Park in West Chester, PA.
Executive leadership team reorganization to enhance efficiency and brand focus.
Recruiting a Chief Growth Officer to drive social, streaming, and digital expansion.
HSN to begin live broadcasting from Studio Park by Q3 2025.
Source: Direct
Notable Quotes:
“As we focus on our growth strategy to lean further into social and streaming, we are redefining who we are as a company and the role we play for our customers.”
“The HSN brand will continue to be an integral part of Qurate Retail Group as we activate our growth strategy and position the company for sustained success moving forward.”
Why This Matters:
Qurate Retail Group’s strategic realignment signals a significant shift toward live social shopping, a rapidly growing trend in retail. By consolidating operations and restructuring leadership, the company aims to enhance efficiency, streamline content creation for social and streaming platforms, and improve customer engagement. This move also reflects a broader industry trend where retailers are prioritizing digital-first experiences to meet evolving consumer behaviors. While the closure of HSN’s Florida campus marks the end of an era, the investment in Studio Park underscores QRG’s commitment to innovation and sustained brand growth.