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- Rossignol Expands into Trail-Running with New Vezor Shoe for 2025
Rossignol Expands into Trail-Running with New Vezor Shoe for 2025
Slice of Retail Team
August 30, 2024
Key Highlights:
Rossignol introduces its first trail-running shoe, the Vezor, for spring-summer 2025.
Three years of R&D culminate in the Vezor, designed for rugged, technical terrain.
Vezor offers a lightweight, stable, and fast option for medium-distance races.
Source (Business Wire)
Notable Quote:
"Our aim is to provide the best possible solutions for all aspects of mountain sport, and we are committed to developing technical solutions to make the mountains and wide-open spaces accessible to everyone."
Our Take:
Rossignol's foray into trail-running is a strategic and well-timed move that aligns perfectly with the brand's century-long legacy of mountain sports innovation. By leveraging its deep expertise in winter sports, Rossignol is well-positioned to carve out a significant presence in the trail-running market. The introduction of the Vezor shoe is not just an expansion of their product line but a statement of their commitment to offering year-round, high-performance solutions for mountain enthusiasts. This move will likely strengthen Rossignol’s brand loyalty and attract a new segment of athletes dedicated to the growing sport of trail-running.