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SHEIN Foundation Pledges €5M to Africa Collect Textiles

Author

Slice of Retail Team
January 31, 2025

Key Highlights:

  • SHEIN Foundation launched to consolidate the company's philanthropic efforts.

  • €5M pledged to Africa Collect Textiles (ACT) Foundation to expand textile recycling in Kenya.

  • Investment in sustainability and circular fashion through textile donation and upcycling initiatives.

  • Job creation for youth and women in textile collection, sorting, and upcycling.

  • Previous philanthropic efforts include US$26M in social and environmental impact donations.

Source: Direct

Notable Quotes:

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"Establishing the SHEIN Foundation consolidates our charitable efforts, ensuring greater transparency and impact in our mission to support communities and sustainability."

Donald Tang, Executive Chairman at SHEIN
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"This project will contribute immensely to reducing textile waste, creating jobs, and inspiring a more sustainable and equitable future."

Elmar Stroomer, Director at ACT Foundation

Why This Matters:

SHEIN's €5M commitment to Africa Collect Textiles marks a significant step in addressing textile waste in Kenya while fostering sustainable fashion. By supporting upcycling initiatives and job creation for underserved communities, this initiative not only tackles global textile waste but also strengthens local economies. This move aligns with SHEIN’s broader sustainability efforts and demonstrates the fashion industry's growing responsibility in fostering a circular economy.