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- Simon® Launches ShopSimonTM, Expanding its Omnichannel Shopping Experience
Simon® Launches ShopSimonTM, Expanding its Omnichannel Shopping Experience
Slice of Retail Team
September 10, 2024
Key Highlights:
ShopSimonTM offers products from 360+ premium retailers, including adidas, Hugo Boss, and Puma.
Builds upon the success of Shop Premium Outlets with expanded on-sale merchandise.
Combines the convenience of online shopping with Simon's nationwide premium shopping destinations.
Retailers gain full control over product assortment, pricing, and marketing in a brand-safe digital space.
Upcoming features to include same-day pickup and further enhancements to Simon's omnichannel strategy.
Source (PR Newswire)
Notable Quotes:
"Simon is creating the standard for a truly integrated omnichannel experience."
"We are thrilled to offer top brands a truly unique digital channel."
"This is yet another example of how Simon continues to maximize today’s rapidly changing consumer preferences."
Our Take:
Simon’s launch of ShopSimon marks a strategic step forward in the rapidly evolving omnichannel retail landscape. By integrating online shopping with its extensive physical retail network, Simon is uniquely positioned to deliver a seamless shopping experience. The platform provides retailers with unparalleled control over their digital presence while ensuring consumers enjoy enhanced personalization and convenience. This move, combined with the company's existing assets and loyal consumer base, underscores Simon’s leadership in shaping the future of retail.