Smashbox Launches on Amazon U.S. Premium Beauty Store

Author

Slice of Retail Team
August 15, 2024

Key Highlights:

  • Smashbox debuts on Amazon U.S. Premium Beauty Store, making its products more accessible.

  • Features the exclusive Primer Finder tool for personalized primer recommendations.

  • Includes bestsellers like the Original Photo Finish Smooth & Blur Primer and Always On Longwear Matte Liquid Lipstick.

Source (Business Wire)

Notable Quote:

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“Our commitment to meeting the evolving needs of our consumers is unwavering and as Smashbox joins Amazon’s rapidly expanding U.S. Premium Beauty store, we're not just broadening our reach, but reaffirming our dedication to putting the customer first."

Tara Simon, Global Brand President at Too Faced and Smashbox

Our Take:

Smashbox's strategic move to launch on Amazon's U.S. Premium Beauty store signals a significant step in increasing its accessibility to a broader audience, particularly among Millennials and Gen Z consumers who value convenience and high-performance beauty products. This launch not only allows Smashbox to tap into Amazon's vast customer base but also showcases its commitment to innovation and customer-centricity, reinforced by the introduction of the exclusive Primer Finder tool. As the beauty industry continues to evolve, brands like Smashbox that prioritize digital integration and personalized experiences are likely to maintain a competitive edge.