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- SPANX Launches SPANXsculptTM ReDefine Denim Collection
SPANX Launches SPANXsculptTM ReDefine Denim Collection
Slice of Retail Team
January 31, 2025
Key Highlights:
First-to-market denim with LYCRA FitSense® technology for targeted sculpting.
Two flattering styles (Flare and Slim Straight) in two versatile washes.
Functional 5-pocket design, zip fly, and numeric sizing (0-26).
SPANXeffect™ framework introduced for clear compression level guidance.
Upcoming collection expansions with more styles, fits, and washes.
Source: PR Newswire
Notable Quote:
"For 25 years, Spanx has created innovative wardrobe solutions that support women and complement their dynamic lifestyles. After countless hours studying the denim market and obsessing over fit, comfort, and sculpting technology, we are proud to introduce SPANXsculpt™ ReDefine Denim. We're delighted to be first-to-market with this groundbreaking sculpting product that truly delivers on comfort and results for women."
Why This Matters:
Spanx continues to lead in shapewear innovation, bringing advanced sculpting solutions to denim for the first time. With LYCRA FitSense® technology, SPANXsculpt™ ReDefine merges comfort, style, and functionality, offering women a new confidence-boosting wardrobe essential. The introduction of SPANXeffect™ simplifies shopping for compression levels, further cementing Spanx’s role as a trailblazer in the industry.