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Spectrio Launches RMN Gateway for Retail Media Monetization

Author

Slice of Retail Team
April 03, 2025

Key Highlights:

  • Transforms digital signage into revenue-generating RMNs

  • Connects in-store screens to programmatic ad demand

  • Supports advanced audience targeting using first-, second-, and third-party data

  • Enables transparent reporting with proof-of-play and ROI metrics

  • Available to Enplug Professional and Enterprise clients

Notable Quote:

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"Retailers have long understood the value of their physical spaces for engaging customers, but many haven't been able to fully capitalize on the revenue potential of their digital signage networks. RMN Gateway isn't just another app – it's a key component in our mission to offer end-to-end solutions for retail media networks."

Tamara Bebb, CEO at Spectrio

Why This Matters:

Spectrio’s RMN Gateway marks a strategic shift in retail media, empowering physical retailers to fully monetize their digital signage assets in ways previously limited to e-commerce platforms. By integrating with programmatic advertising systems, this solution enables in-store screens to participate in digital ad ecosystems, offering brands real-time, targeted engagement at the point of purchase. This not only creates new revenue channels but also solidifies brick-and-mortar environments as key players in modern advertising strategies.