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- Stackline and Amazon Launch Cutting-Edge Multi-Retailer Attribution Solution
Stackline and Amazon Launch Cutting-Edge Multi-Retailer Attribution Solution
Slice of Retail Team
June 19, 2024
Key Highlights:
Innovative Measurement: Integrates Stackline’s Shopper OS with Amazon Marketing Cloud.
Comprehensive Insights: Provides a holistic view of sales attribution across multiple retailers.
Enhanced Ad Efficiency: Advanced targeting and personalized messaging for better ad performance.
Source (Business Wire)
Notable Quotes:
"By partnering with Amazon, we offer our clients a unified view of their customers' journeys, transcending traditional single-retailer limitations."
"Stackline's technology and Amazon's data capabilities together empower brands to see not only the direct effects of their advertising on Amazon but also the broader influence on offline and online sales across the entire retail ecosystem."
Our Take:
The collaboration between Stackline and Amazon signifies a pivotal advancement in digital advertising analytics. The Multi-Retailer Attribution solution addresses a critical gap in the industry by providing brands with a comprehensive understanding of their advertising impact across various retail channels. This innovation not only enhances the accuracy of ROI calculations but also empowers brands to optimize their marketing strategies more effectively. The case study involving the multinational grocery client demonstrates the substantial potential of this solution to drive significant sales growth and improve ad efficiency. This development is poised to reshape how brands allocate their advertising budgets and measure success in a complex, multi-channel retail environment.