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Steve Marada Named Head of Product Development for Bodybuilding.com
Slice of Retail Team
July 15, 2024
Key Highlights:
Steve Marada appointed Head of Product Development and Merchandising Strategy for Bodybuilding.com.
Marada to lead the revitalization of the global fitness community.
CEO Sharon Leite praises Marada's strategic and innovative expertise.
Marada's experience includes roles at The Vitamin Shoppe and Nature’s Answer.
Omni Retail Enterprises positions itself as a leader in lifestyle brands.
Source (Business Wire)
Notable Quotes:
“Steve has a history of leading and executing strategic business plans that create and refresh health & wellness brands, which is exactly what Bodybuilding.com needs. His deep roots in manufacturing and commercialization will also deliver significant value, and I couldn’t be more excited to have Steve at the helm of Bodybuilding.com at this critical time in our company’s history.”
“Omni Retail Enterprises is positioning itself to build an impressive reputation within the industry and I’m honored to contribute to the legacy of Bodybuilding.com. The opportunity to be part of such an iconic brand, revered by a dedicated community of fitness lifestyle followers, is incredibly inspiring.”
Our Take:
Steve Marada's appointment as Head of Product Development and Merchandising Strategy for Bodybuilding.com marks a significant step in the brand's journey to regain its status as a leading fitness community. His extensive experience in health and wellness, coupled with his proven track record in strategic brand development, positions him as the ideal leader to steer Bodybuilding.com towards renewed success. With the backing of Omni Retail Enterprises, Marada’s vision and expertise will be pivotal in revitalizing the brand’s connection with its global audience, ensuring its legacy continues to thrive in the competitive fitness industry.