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- Summer Fridays Receives Strategic Growth Investment from TSG Consumer Partners
Summer Fridays Receives Strategic Growth Investment from TSG Consumer Partners
Slice of Retail Team
August 01, 2024
Key Highlights:
Summer Fridays secures strategic growth investment from TSG Consumer Partners.
Co-founders Marianna Hewitt and Lauren Ireland to retain significant stakes.
Prelude Growth Partners exits investment as part of the transaction.
TSG to support product development, brand building, and geographic expansion.
Company founded in 2018, known for award-winning Jet Lag Mask.
Source (Business Wire)
Notable Quotes:
"We are thrilled to partner with TSG as we enter this new chapter of growth. TSG has an extensive record of growing consumer brands in beauty and can support our expansion with their digital, operational, and consumer insights capabilities."
"We are proud of everything we have achieved during our partnership with Prelude Growth, which saw Summer Fridays become one of the most popular and fastest growing skincare brands in the industry."
"Summer Fridays is truly one-of-a-kind in the beauty industry. It is a lifestyle brand that has built unparalleled consumer love through a focus on gently effective, intuitive, and easy-to-use products."
Our Take:
This strategic investment by TSG Consumer Partners into Summer Fridays signifies a strong vote of confidence in the brand's potential for continued growth and innovation within the beauty industry. By retaining the leadership of co-founders Marianna Hewitt and Lauren Ireland, Summer Fridays ensures continuity in its vision and product development strategies. TSG's expertise in scaling consumer brands is expected to bolster Summer Fridays' efforts in expanding its product lineup and penetrating new markets, solidifying its position as a leading player in the skincare and hybrid makeup sector. This partnership could also facilitate enhanced digital strategies and operational efficiencies, further accelerating the brand’s growth trajectory.