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- Sunday Swagger Launches Shorts and Button-Ups for Fall
Sunday Swagger Launches Shorts and Button-Ups for Fall
Slice of Retail Team
October 11, 2024
Key Highlights:
New Product Launch: Men’s shorts and casual short-sleeve button-up shirts.
Weekday Polos Collection: Nine colors, perfect for the office or the green.
Performance Outerwear: Lightweight and heavyweight quarter-zips.
Pricing: Shorts at $59, button-up shirts at $69, Weekday Polos starting at $49.
Launch Date: Shorts available October 11th, button-ups on October 25th.
Source: Business Wire
Notable Quote:
“We have listened to our customers, and with the new Weekday collection, those who love our fabrics and style can wear Sunday Swagger every day for every occasion, from the office to the green. We are thrilled to announce these exciting product expansions so our customers can kick off fall in style and swagger.”
Our Take:
Sunday Swagger's latest product expansion reflects a strategic move to diversify their product line beyond the golf course. With the addition of versatile shorts, stylish button-up shirts, and the Weekday Polos collection, Sunday Swagger is positioning itself as a lifestyle brand for customers who value both performance and fashion. This expansion taps into the growing demand for transitional pieces that blend office-appropriate style with the brand’s signature flair. Their emphasis on premium fabrics and customer-centric designs demonstrates a keen awareness of market trends, ensuring their place in the evolving golf and leisure apparel market.