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Tom Peddie Named VP, GM of Nike North America
Slice of Retail Team
October 11, 2024
Key Highlights:
Tom Peddie appointed as VP, General Manager of North America, effective October 21.
Succeeds Scott Uzzell, who is leaving after six years with Nike and Converse.
Peddie to lead Direct, Sales, Marketing, Digital, Consumer Construct, and Territories.
Peddie’s 30-year career at Nike includes roles in Global Sales and GM of Emerging Markets.
Source: Business Wire
Notable Quote:
“I’m excited to welcome Tom Peddie back to North America. No one is more qualified to lead North America’s next stage of strategic growth, grounded in sport. Importantly, Tom’s outstanding relationships with our retailers and deep experience developing an integrated marketplace will be critical to accelerating our future success. I’d also like to thank Scott for his dedication, passion and leadership during his six years with Nike and Converse. We wish him every success in the future.”
Our Take:
This leadership transition comes at a critical juncture for Nike, as the company continues to focus on growth and marketplace integration in North America. Tom Peddie’s return to this pivotal role underscores Nike's commitment to leveraging deep industry experience and strategic relationships with retailers. His 30-year history with the company, including roles across global markets, positions him well to navigate the evolving dynamics of the North American market. As Peddie steps in, Nike aims to sustain its trajectory of innovation and consumer engagement, while also ensuring a smooth transition following Scott Uzzell’s impactful tenure.