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Tony Rogers Joins Dollar General as Chief Marketing Officer

Author

Slice of Retail Team
June 26, 2024

Key Highlights:

  • Tony Rogers appointed as Senior VP and Chief Marketing Officer at Dollar General.

  • Rogers to oversee DG’s marketing, brand, media, and personalization strategies.

  • Brings over 25 years of senior executive experience in marketing.

Source (Direct)

Notable Quote:

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“I am excited to welcome Tony to Dollar General. His proven ability to drive innovative personalized marketing strategies that enhance brand positioning, connect with consumers, and drive growth will elevate our customer engagement and support our key initiatives here at Dollar General.”

Emily Taylor, Executive Vice President and Chief Merchandising Officer at Dollar General

Our Take:

Tony Rogers' appointment as Chief Marketing Officer at Dollar General is a significant move that underscores the company’s commitment to enhancing its marketing and brand strategies. With his extensive background and success in senior roles at major retail companies like Walmart and Sam’s Club, Rogers brings a wealth of experience and a proven track record in driving growth and customer engagement. His leadership in developing innovative, personalized marketing strategies is expected to further solidify Dollar General's position in the market and drive the company's key initiatives forward. This strategic hire signals Dollar General's focus on expanding its digital and media presence, ensuring it stays connected with its customer base in a rapidly evolving retail landscape.