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True Classic Partners with Stord for Seamless Fulfillment Amid Regulatory Shifts

Key Highlights:

  • True Classic partners with Stord to enhance fulfillment operations.

  • Regulatory shifts in Mexico led to import restrictions affecting apparel brands.

  • New fulfillment hub in Kentucky launched in under 30 days to maintain service.

  • Stord's OMS and automation provide real-time order visibility and cost-effective delivery.

  • True Classic remains committed to customer experience and community impact.

Source: Direct

Notable Quotes:

“True Classic’s mission is to help people look and feel their best, but our commitment to customers and community sets us apart. When a sudden regulation change halted imports to our Mexico distribution centers, Stord moved swiftly to establish a new fulfillment hub in Kentucky. Their agility and shared dedication to service enabled us to resume operations in under 30 days and continue delivering seamlessly.”

Ben Yahalom, CEO at True Classic

"Supply chain disruptions have become commonplace for start-up operators in recent years. However, it's important that our customers are not impacted by these changes. Stord was able to provide a solution that allowed True Classic to move quickly and continue providing great service for our customers."

Chad Brinton, Head of Operations at True Classic

“True Classic is an impressive brand. They have successfully navigated the challenging apparel market, meeting growing consumer demand, expanding inventory lines—all while focusing on their consumer experience and community.”

Sean Henry, CEO & Co-Founder at Stord

Why This Matters:

This partnership between True Classic and Stord demonstrates how agility and strategic logistics management can help brands navigate unexpected regulatory challenges. With Stord’s technology-driven fulfillment solutions, True Classic ensures continued growth, operational efficiency, and an uncompromised customer experience, setting a new standard for resilience in the apparel industry.