Key Highlights:

• UGG® presents "Unbox Joy" holiday campaign, inspired by heartwarming unboxing moments.

• New gift-worthy styles include Classic Mini Maxi Curly, Classic Slip-On Atherson, and Tasman Alpine.

• Iconic UGG® designs in classic silhouettes like the Tasman and Classic Mini II remain fan favorites.

• Campaign celebrates genuine connection, featuring the Twin Seam design and Chestnut colorway.

• Available now at UGG.com, UGG® stores, and select retailers.

Source: Business Wire

Notable Quotes:

Our Take:

UGG®’s "Unbox Joy" campaign effectively positions the brand at the center of the holiday season’s gift-giving culture, reinforcing its status as a lifestyle staple synonymous with comfort, style, and emotional connection. By integrating both iconic and new styles, UGG® appeals to a broad audience, from loyal customers who value the brand’s heritage to new consumers drawn to contemporary twists on classic designs. The campaign's emphasis on unboxing joy underscores UGG®'s commitment to meaningful experiences, aligning perfectly with holiday sentiments and further embedding the brand in modern gift-giving traditions.