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- Underlining and Sally Beauty Launch Freewill: Customizable Haircare for Every Hair Type
Underlining and Sally Beauty Launch Freewill: Customizable Haircare for Every Hair Type
Slice of Retail Team
August 07, 2024
Key Highlights:
Underlining and Sally Beauty introduce Freewill, a customizable haircare brand.
Freewill's 32 products cover all hair types and support hair cycling routines.
Products are sustainable, free from parabens, sulfates, and phthalates.
Hair Routine Quiz available for personalized product recommendations.
Available on freewillhair.com, Sally Beauty stores, Amazon, and TikTok Shop.
Source (Business Wire)
Notable Quotes:
"Continuing to expand in the beauty industry has been an exciting process following our success with Nailboo and the rise of at-home beauty. We’re confident that there is appetite for salon-quality products that give the customer the autonomy to customize their haircare routine depending on their personal hair journey. Developing Freewill in partnership with Sally Beauty has truly been an honor and we can’t wait for everyone to join the hair cycling revolution.”
“At Sally Beauty, we know first-hand the importance of quality haircare that offers personalized, easy-to-follow routines. As hair cycling continues to gain popularity, we are proud to be the exclusive retailer for such an innovative product for all hair types and textures.”
Our Take:
The launch of Freewill by Underlining in collaboration with Sally Beauty represents a significant advancement in the haircare industry, emphasizing the growing trend of personalization and sustainability. By addressing the diverse needs of various hair types and introducing a holistic approach to haircare through the concept of hair cycling, Freewill is well-positioned to meet consumer demands for high-quality, customizable products. The integration of a Hair Routine Quiz and Consultation on their website enhances the customer experience by providing tailored recommendations, ensuring that each individual can achieve optimal hair and scalp health. With the exclusive retail partnership with Sally Beauty and availability across multiple platforms, Freewill is poised to become a leading name in the customizable haircare market.