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- Vans and Retail Reply Redefine In-Store Experience in London
Vans and Retail Reply Redefine In-Store Experience in London
Slice of Retail Team
February 23, 2025
Key Highlights:
Vans’ flagship Oxford Street store undergoes a major tech-driven transformation.
Retail Reply’s mobile solution replaces traditional checkout counters.
"Tap to Pay" on iPhone enables seamless and secure transactions.
Sales assistants process payments directly on iPhones, enhancing customer experience.
Store reopened on 29 November 2024, marking a key innovation milestone.
Source: Business Wire
Notable Quotes:
"The Oxford Street store reinvention represents a new era for Vans, where technology meets our core values of creativity and self-expression."
"Retail Reply is proud to support Vans in this pioneering approach, leveraging technology to create frictionless shopping experiences."
Why This Matters:
This transformation reflects the growing trend of tech-driven retail experiences, enhancing both efficiency and customer engagement. Vans’ move to eliminate traditional checkout counters in favor of fully mobile, contactless payments aligns with shifting consumer expectations for seamless, digital-first shopping. This partnership with Retail Reply marks a significant leap in modern retail innovation.