- Slice of Retail
- Posts
- Vantage Discovery Launches AI-Powered App on Salesforce Commerce Cloud at Dreamforce 2024
Vantage Discovery Launches AI-Powered App on Salesforce Commerce Cloud at Dreamforce 2024
Slice of Retail Team
September 25, 2024
Key Highlights:
Vantage Discovery launches AI app on Salesforce Commerce Cloud at Dreamforce 2024.
The solution upgrades keyword-based search to advanced semantic search, improving shopper intent recognition.
Early adopters report 10%+ increases in conversion rates and AOVs.
The app brings Pinterest-like discovery capabilities to retailers, enhancing personalization and recommendations.
Source: Business Wire
Notable Quotes:
“We are thrilled to see Vantage Discovery leverage the power of Salesforce Commerce Cloud to bring AI-driven innovation to the forefront of e-commerce in a way we have not seen before.”
“Drawing from our extensive experience in the search ecosystem, including leading Shopping at Pinterest, we've witnessed firsthand the transformative potential of generative AI in reshaping how retailers interpret both their products and their customers.”
Our Take:
The launch of Vantage Discovery’s AI-powered app on Salesforce Commerce Cloud marks a significant step forward for e-commerce. By moving from traditional keyword-based searches to advanced semantic search, this solution not only improves the shopper experience but also drives tangible business outcomes like increased AOVs and conversion rates. Early data points suggest that this generative AI integration could be a game-changer for retailers, giving them the tools to better understand and respond to customer intent, all while offering personalized recommendations similar to Pinterest's discovery approach. This innovation reaffirms AI’s critical role in the future of e-commerce.