Victoria’s Secret Appoints New Brand Presidents

Author

Slice of Retail Team
April 11, 2025

Key Highlights:

  • Anne Stephenson named President of Victoria’s Secret, starting May 12

  • Ali Dillon appointed President of PINK, joining May 12 from Alex Mill

  • Amy Kocourek now President of Beauty, appointed in March

  • Adam Selman joins as SVP, Executive Creative Director on April 14

  • New leaders to accelerate growth, brand innovation, and market leadership

Notable Quote:

❝

“This is an exceptional team of product and creative leaders whose vision and operational expertise will drive new levels of growth, innovation, and impact for our company. With their customer-centric approach, I’m confident they’ll help us unlock the full potential of our brands, capture the next generation of consumers, and strengthen our market leadership.”

Hillary Super, Chief Executive Officer at VS&Co

Why This Matters:

This series of strategic leadership appointments marks a pivotal moment for Victoria’s Secret & Co. as it sharpens its focus on growth and brand differentiation through experienced, visionary leadership. Under the Path to Potential strategy, these changes reinforce the company’s dedication to innovation, customer connection, and brand excellence—positioning Victoria’s Secret, PINK, and its Beauty division for continued success in a competitive retail landscape.