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Von Maur and L.L.Bean Partner to Bring Iconic Outdoor Gear to Stores Nationwide

Author

Slice of Retail Team
September 27, 2024

Key Highlights:

  • Von Maur and L.L.Bean partner to offer outdoor gear and apparel in stores nationwide this fall.

  • Popular L.L.Bean favorites, including "Boat and Tote" bags and "Wicked Good" slippers, available.

  • Von Maur, Newsweek’s Best Department Store, continues national growth with new locations.

Notable Quotes:

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“With L.L.Bean, we share a kindred spirit grounded in offering great products delivered with great service.”

Jim von Maur, President at Von Maur Department Stores
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“Wholesale partnerships continue to be an important part of how we make the L.L.Bean brand accessible to customers across the U.S.”

Charlie Bruder, Vice President at Wholesale, L.L.Bean

Our Take:

This collaboration between two storied, family-owned companies marks a significant step in enhancing Von Maur’s premium product offerings, while expanding L.L.Bean’s reach across the U.S. Von Maur’s growing national presence and L.L.Bean’s iconic outdoor gear make this a natural fit. Shoppers will enjoy the best of both worlds: timeless quality and excellent customer service. This partnership underscores the growing importance of wholesale agreements in extending retail footprints without sacrificing brand integrity.