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- Walmart Completes Acquisition of VIZIO for $2.3 Billion
Walmart Completes Acquisition of VIZIO for $2.3 Billion
Slice of Retail Team
December 05, 2024
Key Highlights:
Walmart acquires VIZIO for $2.3 billion, enhancing omnichannel experiences.
VIZIO’s SmartCast platform and advertising business to boost Walmart Connect.
VIZIO continues to operate independently under CEO William Wang.
VIZIO’s 19M+ SmartCast accounts position Walmart to innovate in retail media.
Expected to slightly impact Walmart’s EPS in FY25 and FY26 due to acquisition costs.
Source: Business Wire
Notable Quotes:
“VIZIO offers great products at great prices that customers love. They’ve always put customers at the center of their business – and that’s core to Walmart’s values and the omnichannel experiences we’re excited to roll out.”
“Since the inception of VIZIO, our mission has been to provide incredible value, great technology, and award-winning innovation. Today, with the tremendous number of resources from Walmart, we will continue to further accelerate that mission around the best home entertainment experience.”
Our Take:
Walmart’s acquisition of VIZIO marks a strategic expansion into connected home entertainment and advanced advertising capabilities. By integrating VIZIO’s innovative SmartCast platform and robust advertising business with Walmart Connect, the retailer is positioning itself as a leader in omnichannel retail media. This acquisition enhances Walmart’s ability to engage customers through personalized experiences while offering advertisers a powerful platform to connect with consumers. Though the acquisition comes with near-term cost implications, the potential for long-term growth and innovation signals a strong strategic move by Walmart.