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Walmart Marketplace and Parafin Partner to Offer Capital Program for Sellers
Slice of Retail Team
September 16, 2024
Key Highlights:
Walmart Marketplace launches new Capital Program in collaboration with Parafin.
Eligible sellers can seamlessly access financing through Parafin's platform.
Parafin's embedded finance solutions help small businesses grow, using advanced machine learning to determine eligibility.
Program aims to empower sellers ahead of the holiday season.
Source: Business Wire
Notable Quotes:
“Parafin is on a mission to help grow small businesses. Walmart is a leader in the small-medium business economy and is driving life-changing growth for these businesses that ultimately deliver on Walmart’s mission of helping people save time and money."
Our Take:
This collaboration between Walmart Marketplace and Parafin is a significant move, particularly as sellers gear up for the holiday retail rush. By offering access to capital through Parafin’s proven financial infrastructure, Walmart is taking meaningful steps to enhance its seller ecosystem. This program not only supports small businesses but also strengthens Walmart’s competitive edge in the retail marketplace space. The focus on seamless access to financing underscores the evolving landscape of eCommerce, where capital accessibility is a critical growth lever for sellers.