Winners Announced for the 2024 LIFT Beauty Accelerator

Key Highlights:

  • Rare Beauty Brands, JCPenney, and Black Beauty Collective unveil the 2024 LIFT Beauty Accelerator winners.

  • Chéribé, Daybird, Deon Libra, Naturally Drenched, and Ourside receive $10,000 grants, mentorship, and retail opportunities.

  • Scent & Fire wins the People's Choice Award, earning recognition and support from the public.

  • Winners to pitch for potential retail distribution with JCPenney Beauty and a one-year membership in the Black Beauty Collective.

  • LIFT Accelerator program focuses on empowering female-identifying founders from underrepresented communities.

Notable Quotes:

“We are incredibly grateful to have been selected by the LIFT Beauty Accelerator. The support, along with the invaluable mentorship tailored to our specific needs, means the world to us and will be instrumental in helping us achieve our goals.”

Salwa Peterson, Founder at Chéribé

"Daybird is thrilled and honored to join the 2024 LIFT Beauty Accelerator. The mentorship will be invaluable as we grow. We're especially excited for the opportunity to pitch JCPenney—an incredible ‘pinch me’ moment!”

Veena Krishnan, Cofounder & CEO at Daybird

“Winning the People’s Choice Award is a powerful reminder of the incredible support I’ve received from my community, family, and customers who believe in my brand and its vision.”

Monisha Edwards, Founder at Scent & Fire

Our Take:

The 2024 LIFT Beauty Accelerator is setting new benchmarks in the beauty industry by empowering diverse female-identifying founders to scale their businesses with strategic support. This year's winners, ranging from skincare to fragrance brands, highlight the industry's ongoing shift towards inclusivity and representation. With financial backing, mentorship, and access to retail giants like JCPenney, these entrepreneurs are well-positioned to make a significant impact. Initiatives like the LIFT Beauty Accelerator are not just providing opportunities but are actively shaping a more diverse and equitable future for the beauty industry.