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- WNDR® Alpine Expands Eco-Friendly Gear on 5th Anniversary
WNDR® Alpine Expands Eco-Friendly Gear on 5th Anniversary
Slice of Retail Team
July 11, 2024
Key Highlights:
Celebrating 5 years of innovative, eco-friendly outdoor equipment.
Enhanced hardgoods and softgoods with biobased materials.
New Phase Series technical apparel featuring miDori® bioWick technology.
Refined SpiralMade® material for better ski and snowboard durability.
Expanded product range with all-season gear inspired by Utah’s desert.
Source (Business Wire)
Notable Quote:
"WNDR Alpine is evolving into a genuine all-season brand, expanding beyond skis and boards to include a full spectrum of gear designed for diverse, year-round adventures. This expansion goes beyond broadening our product range; it represents a bold step towards embracing new-to-the-world microalgae-derived materials and, only 5 years in, we are just getting started."
Our Take:
WNDR® Alpine's dedication to sustainability and innovation is commendable as it marks its fifth anniversary. By leveraging biobased materials derived from microalgae oil, the brand not only enhances performance but also sets a new standard for environmental responsibility in the outdoor equipment industry. The introduction of the Biology Inside™ stamp further cements WNDR's commitment to a healthier planet, pushing the envelope for industry-wide adoption of renewable resources. As the brand continues to expand its product range and refine its technologies, it stands as a beacon for other companies aiming to reduce their reliance on non-renewable materials while delivering top-notch performance.