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Wolverine Worldwide Appoints Brett Parent as Chief Strategy Officer

Author

Slice of Retail Team
February 13, 2025

Key Highlights:

  • Brett Parent appointed as Chief Strategy Officer, effective February 3, 2025.

  • Will lead enterprise strategy and global brand growth across 170+ countries.

  • Oversees the Strategy and Consumer Marketing teams to support eCommerce expansion.

  • Continues reporting to Chris Hufnagel, President & CEO and serves on the Executive Team.

  • Nearly two decades of experience at Wolverine Worldwide, previously VP of Strategy.

Source: Business Wire

Notable Quotes:

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"Brett has been a key architect, trusted advisor, and integral leader of our Company’s turnaround effort over the past 18 months. We look forward to continuing to benefit from his deep experience and strong partnerships to help identify and drive our strategic objectives and deliver better returns for our shareholders."

Chris Hufnagel, President & CEO at Wolverine Worldwide
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"I am honored and grateful to serve as the Company’s first Chief Strategy Officer. We have great brands with tremendous opportunity, and I look forward to building on our current momentum with the global teams to realize Wolverine Worldwide’s full potential around the world."

Brett Parent, Chief Strategy Officer at Wolverine Worldwide

Why This Matters:

Wolverine Worldwide’s decision to establish the Chief Strategy Officer role underscores its commitment to long-term global growth and innovation. With nearly two decades at the company, Brett Parent’s leadership will be instrumental in advancing brand strategy, enhancing digital initiatives, and strengthening consumer engagement. His deep operational knowledge and recent contributions to the company’s turnaround signal a strategic move to drive sustained shareholder value.