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Wolverine Worldwide Opens Global Innovation Hub in Boston
Slice of Retail Team
December 03, 2024
Key Highlights:
Wolverine Worldwide opens a new 11,000-sq-ft Innovation Hub in downtown Boston.
The hub will house design, development, and merchandising teams, including Saucony.
Aligns with new global office expansions in China, Hong Kong, and London.
Renovations for the global headquarters and Merrell and Saucony spaces in Michigan are ongoing.
Source: Business Wire
Notable Quote:
“Boston is an amazing city with a deep connection to our brands and exceptional design and footwear talent, and we are excited to open our first global Innovation Hub in the heart of downtown. We believe that world-class environments are key to attracting and retaining talent, unlocking our team’s full potential, and driving our business forward.”
Our Take:
Wolverine Worldwide’s new Boston Innovation Hub underscores the company’s strategic push toward fostering creativity and collaboration within its global teams. By situating this hub in a city renowned for its design and innovation ecosystem, the company strengthens its foothold in the competitive footwear and apparel industry. This move complements recent office expansions in Asia and Europe, showcasing Wolverine’s global ambition and commitment to enhancing workplace environments to attract top-tier talent.