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- Wrangler® Launches Bespoke: A New Collection Redefining Women’s Denim
Wrangler® Launches Bespoke: A New Collection Redefining Women’s Denim
Slice of Retail Team
August 26, 2024
Key Highlights:
Wrangler® launches the Bespoke collection – developed by women, for women.
Innovative fit technology ensures comfort and flatters every body shape.
Available in bootcut, skinny, and flare styles; sizes 25 to 34.
Four-piece contour waistband eliminates waist gaps, enhancing fit.
Campaign stars diverse Wrangler female employees showcasing the collection.
Source (Business Wire)
Notable Quote:
“The Bespoke collection sets a new standard in the denim space, emphasizing inclusivity and comfort with styles that honor women of every shape and size. This line is uniquely designed to inspire confidence in women everywhere.”
Our Take:
The launch of Wrangler® Bespoke marks a significant shift in the women’s denim market. By incorporating direct feedback from female consumers and leveraging the expertise of an all-female design team, Wrangler® has introduced a collection that prioritizes both comfort and style. The innovative design features, such as the four-piece contour waistband and yoke-over-body construction, set this collection apart, making it a standout in a crowded market. As more brands recognize the importance of inclusivity and body positivity, Wrangler® positions itself as a leader in women’s fashion, offering solutions that cater to the diverse needs of its audience.