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- Zales Celebrates 100 Years with US Open Sponsorship and Prince Collaboration
Zales Celebrates 100 Years with US Open Sponsorship and Prince Collaboration
Slice of Retail Team
August 29, 2024
Key Highlights:
Zales sponsors US Open players, prominently featuring its logo on uniforms.
Launches a limited-edition jewelry collection with Prince, blending elegance and sport.
Special collection includes custom tennis necklaces, bracelets, and a $2.5M diamond tennis racket.
Focuses on engaging Gen Z and Millennial audiences through digital platforms and influencer campaigns.
Source (Business Wire)
Notable Quotes:
“We’ve absolutely loved bringing this collection to life with the Prince team. In creating this limited-edition collection, we collaborated with Prince to ensure that the pieces were infused with elements of both brands to allow fans to celebrate their love of tennis and express their personal style in a fun and unique way.”
“Prince is more than a brand, it’s a lifestyle both on and off the court. This collaboration with Zales captures the blend of elegance and energy of tennis which we also want to inspire in our community.”
Our Take:
Zales’ strategic sponsorship at the US Open and collaboration with Prince perfectly positions the brand at the intersection of fashion, sports, and culture. By targeting Gen Z and Millennials through dynamic digital campaigns and influencer partnerships, Zales is not only celebrating its rich heritage but also appealing to a new generation of consumers. The launch of the tennis-inspired jewelry collection highlights Zales' ability to innovate and stay relevant in a competitive market, ensuring that they continue to lead in both style and quality. This move reinforces Zales as a brand that is not afraid to blend tradition with contemporary trends, securing its place as a staple in both the jewelry and sports fashion industries.