Zappos Reopens Louisville Outlet for Holiday Shoppers

Author

Slice of Retail Team
November 08, 2024

Key Highlights:

  • Zappos reopens The Outlet in Louisville, featuring footwear, apparel, and luxury items.

  • 30% off storewide discount on Nov. 7-8; additional deals throughout the season.

  • New feature: pre-built footwear pallets for sale.

  • Store hours: Tues-Fri, 11am-7pm ET at 9101 Minor Ln.

Source: PR Newswire

Notable Quote:

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"Zappos is always on the lookout for new ways to evolve and grow, while ensuring the best service and experience for our customers. They've been wanting The Outlet to re-open its doors—and we're thrilled to be serving them here again!"

Joe Cano, Chief Merchandising and Marketing Officer at Zappos.com

Our Take:

Zappos’ return to a physical outlet in Louisville exemplifies the retailer’s commitment to a customer-centric approach, particularly by listening to customer demand. The timing aligns strategically with the holiday season, allowing the brand to capture high foot traffic and boost sales in physical retail. Introducing pre-built footwear pallets and offering substantial promotions suggests Zappos is leveraging both its e-commerce experience and in-store allure, appealing to bargain hunters and luxury shoppers alike. As brick-and-mortar stores reemerge as valuable touchpoints, Zappos is positioning itself to enhance its omnichannel footprint while maintaining a customer-focused ethos.