Zip’s 2024 Holiday Spending Report captures the essence of how inflation continues to shape consumer habits, with notable differences across generations. Younger shoppers are leaning into flexible payment options and indulging in long-postponed purchases, highlighting an optimistic shift despite economic uncertainties. Additionally, the rise in trends like late-night shopping and self-gifting underscores how digital conveniences and changing priorities redefine holiday spending norms. With its insights and innovative payment solutions, Zip is positioning itself as a key player in navigating evolving consumer behaviors this season.