Kleinanzeigen Partners with Kevel for Retail Media
Slice of Retail Team
06/23/2025
Key highlights
- Kleinanzeigen selects Kevel's Retail Media Cloud® to launch its next-gen retail media network.
- Targeted advertising and personalized formats to enhance user experience for over 700M monthly visits.
- Fast deployment in 14 days with support for diverse ad formats and robust data compliance.
- Focus on first-party data for precision targeting and privacy.
- Improved advertiser ROI through enhanced ad capabilities and user alignment.
Source: ACCESSWIRE
Notable Quotes
“ We are excited to welcome Kleinanzeigen to the Kevel family... We look forward to helping Kleinanzeigen create a truly unique advertising experience that reflects their brand values and meets the evolving needs of both advertisers and users. ”
James Avery, Founder and CEO at Kevel
“ Kevel gives us the tools and flexibility we need to build a retail media network that's uniquely tailored to our platform. We're excited about the possibilities this opens up... ”
Fabian Schmitt-Pfeifer, Head of Product Retail Media at Kleinanzeigen
Why This Matters
This partnership signals a major strategic shift in European retail media, with Kleinanzeigen embracing Kevel’s API-first platform to scale ad offerings and monetize traffic efficiently. It reflects the growing importance of custom retail media networks built on first-party data, a trend redefining how digital marketplaces engage advertisers and consumers alike.
