Kering and L’Oréal Forge €4B Strategic Beauty Alliance
Slice of Retail Team
10/22/2025
Key highlights
- €4B deal includes Creed acquisition by L’Oréal
- 50-year exclusive beauty licenses for Gucci, Balenciaga, Bottega Veneta
- Creation of a joint venture exploring luxury wellness and longevity
- L’Oréal expands its luxury fragrance portfolio
- Strategic committee to coordinate brand synergies
Source: Direct
Notable Quotes
“ This strategic alliance marks a decisive step for Kering. Joining forces with the global leader in beauty, we will accelerate the development of fragrance and cosmetics for our major Houses... ”
Luca de Meo, CEO at Kering
“ I am delighted to forge this long-term strategic alliance with one of the world’s most prestigious, creative and visionary luxury groups. This partnership will further solidify our position as the world’s #1 luxury beauty company... ”
Nicolas Hieronimus, CEO at L’Oréal Groupe
Why This Matters
This landmark partnership reshapes the luxury beauty landscape by bringing together the creative prowess of Kering's fashion Houses and the global distribution power of L’Oréal. The €4 billion transaction not only signals L’Oréal’s deeper expansion into ultra-premium fragrances but also opens new avenues in luxury wellness—a sector poised for significant growth. With the addition of Creed and long-term licenses for Gucci, Balenciaga, and Bottega Veneta, this alliance stands to unlock enormous cross-category value and redefine innovation at the intersection of beauty, fashion, and health.
