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Target Partners with Shopify to Expand Target Plus Marketplace

Author

Slice of Retail Team
June 30, 2024

Key Highlights:

  • Target partners with Shopify to expand Target Plus marketplace.

  • Shopify merchants can apply to sell on Target Plus through Marketplace Connect.

  • New brands like True Classic and Caden Lane will be available online and in physical stores.

  • Target Plus features over 2 million products from premium and trending brands.

  • Consumers can use Target perks like 5% off with Target Circle Card on Target Plus items.

Source (Direct)

Notable Quotes:

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"Target Plus invites consumers to explore a curated collection of products from vendors we trust, so they can shop our assortment with confidence. Our partnership with Shopify extends the breadth of thoughtfully designed and affordable items available to discover and enjoy as part of Target's distinctive mix of brands shoppers love."

Cara Sylvester, Executive Vice President and Chief Guest Experience Officer at Target
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"It's table stakes for merchants to be everywhere customers are, and as the world's leading retail operating system, we make it easier and more accessible for brands to sell directly to their customers on the best channels. Partnering with Target helps high-growth brands like Caden Lane and True Classic reach millions of new loyal customers and take their business to the next level."

 Harley Finkelstein, President at Shopify

Our Take:

The collaboration between Target and Shopify is a strategic move that leverages the strengths of both companies to offer consumers a wider range of high-quality products. By integrating Shopify's dynamic merchants into the Target Plus marketplace, Target is not only enhancing its digital presence but also creating a unique shopping experience that bridges online and in-store retail. This partnership is likely to attract more customers seeking trendy, affordable products while providing Shopify merchants with significant exposure and growth opportunities. The seamless integration of Target perks with Target Plus purchases further solidifies Target's commitment to delivering exceptional value and convenience to its shoppers.