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American Eagle Launches AE Foundation to Support Mental Health
Slice of Retail Team
October 11, 2024
Key Highlights:
American Eagle Outfitters (NYSE: AEO) launches AE Foundation to formalize philanthropic efforts for youth.
Foundation focuses on mental health, well-being, and community empowerment through grants and volunteer opportunities.
Signature Grants of up to $100,000 support national mental health initiatives; Community Grants target grassroots organizations.
First Signature Grant awarded to Bring Change to Mind (BC2M) to support high school mental health programs.
Volunteer opportunities for AE associates to support local mental health initiatives.
Source: Business Wire
Notable Quotes:
“Today, on World Mental Health Day, we are so pleased to launch the AE Foundation and formally expand our philanthropic commitment as we continue to support, empower and positively inspire our customer community.”
“We are humbled, honored and grateful to have the opportunity to work with the American Eagle brand, its customers, associates and now the AE Foundation.”
Our Take:
The launch of the AE Foundation reflects American Eagle’s deeper commitment to addressing the critical issue of mental health among young adults, aligning with the brand's ethos of community support and empowerment. By leveraging its influence and resources, AE aims to make a substantial impact both on a national scale through Signature Grants and at the grassroots level with Community Grants. This initiative not only strengthens American Eagle’s brand identity but also sets a strong example for corporate social responsibility, particularly in the realm of youth mental health. The partnership with Bring Change to Mind, alongside the involvement of high-profile advocates like Glenn Close, highlights the seriousness and depth of AE’s commitment to this cause.