Instacart & Pinterest Unite to Power Retail Media
Slice of Retail Team
06/24/2025
Key highlights
- Brands can now target Pinterest users with Instacart purchase data
- Shoppable ads on Pinterest enable instant checkout via Instacart
- Upcoming closed-loop measurement will link ads to sales
- Enhanced precision marketing for meal prep, home décor, and more
- Part of Instacart’s broader retail media ecosystem strategy
Source: PR Newswire
Notable Quotes
“ Pinterest is an incredible platform for inspiration, and that inspiration can often lead to a purchase. ”
Ali Miller, Vice President of Ads Product at Instacart
“ With powerful first-party data by Instacart, brands can reach Pinterest users at the exact moment of intent and turn ads into shoppable experiences on Instacart. ”
Samir Pradhan, VP of Product Management at Pinterest
Why This Matters
This strategic collaboration between Instacart and Pinterest marks a significant step in unifying discovery and purchase for digital consumers. By tapping into Instacart’s real-world shopping data, brands on Pinterest can target consumers more effectively, transforming passive inspiration into actionable buying moments. The upcoming introduction of closed-loop measurement will offer marketers tangible proof of campaign success, streamlining retail media strategies across platforms. This partnership underscores a growing trend: the fusion of social discovery platforms with e-commerce intelligence to create seamless, intent-driven shopping experiences.
