All In Food Launches with $4M Backing and Bold Mission
Slice of Retail Team
06/24/2025
Key highlights
- Debuts Madagascar Vanilla snack bar nationwide
- Secures $4M in funding led by Obvious Ventures
- Rebrand from 'This Bar Saves Lives' to 'All In'
- Mission-driven, organic, allergen-free snack options
- Led by CPG veteran James McGinnis
Source: PR Newswire
Notable Quotes
“ We are making bars that are absolutely craveable, and every bite brings something extra. ”
James McGinnis, CEO at All In
“ All In is exactly the kind of brand we look to back—one that delivers real impact without compromising quality or joy. ”
James Joaquin, Co-Founder and Managing Director at Obvious Ventures
“ All In represents a deepened commitment to what matters: great food, strong values, and community-first action. ”
Max Schorr, CEO at GOOD Worldwide
Why This Matters
All In Food's launch marks a pivotal moment in the convergence of health-conscious snacking and social impact. By rebranding from "This Bar Saves Lives" and aligning with GOOD Worldwide, All In elevates its mission to create a more equitable food system. The $4M investment signals strong market confidence and positions the brand for meaningful growth in the competitive better-for-you snack segment.
